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Our company is a partnership between Souhel El-Achbah and Jörg Demuth. With worldwide experience in sustainable concept design, development of plastic-free and organic products for the hotel industry and spa & wellness world. Sustainability and environmental protection is very important for us. We develop and produce in Germany: Natural, 100% organic body and hair care, professional spa products & supportive sports rehab products. Everything completely without chemicals and without animal testing. We offer the full range of plastic-free hotel and spa amenities. Sustainable yet modern, elegant and luxurious. ZEROWASTE

Since its inception in 2004, Joerg Demuth, founder of The Organic Spa and the ANIKA ORGANIC LUXURY product line, has created and developed the world’s finest spa products, treatments, and concepts.

Mr. El-Achbah is a leading SPA, Wellness, Fitness & Hotel experts looking back on a vast successful experience with major Hotel, Health Club and Spa operators, making Hotels, Spas & Health Clubs not only profitable but also excited the industry resulting in many spa awards as Conde Nast Traveller

Souhel El-Achbah

COO & member of the board

highly experienced Hotel, Spa, Wellness & Health Club professional. Souhel has demonstrated the ability to lead diverse teams of professionals all over the world, to new levels of success in a variety of highly competitive industries, cutting-edge markets and fast-paced environments. He specializes in creating new concepts, opening & reopening and making business models succeed. He has strong technical and business qualifications with an impressive track record of more than 21 years of hands-on experience in Wellness & Spa, Fitness & Hotel operations, strategic planning, business development, project and product management. Proven ability to successfully analyze critical business requirements, identify deficiencies and potential opportunities, develop innovative and cost-effective solutions for enhancing competitiveness, increasing revenues, and improving customer service to the highest level.

Jörg Demuth

 CPO & member of the board

Founder of “The Organic Spa”, the only authentic luxury spa brand, and the Founder of “ANIKA Organic Luxury”, an unrivaled range of certified organic spa products. Since graduating as a Food Technologist specialized in Cosmetics and Detergents, Joerg has become a leading personality in the global spa industry and his company, ANIKA, is a recognized pioneer in creating, producing and having certified unique ranges of natural organic spa products. Joerg’s driving passions remain true to his roots, converting the commercial spa sector to the use of organic and ethical beauty without compromising quality or results. His innovative formulas are used in some of the most exclusive spas in the world, businesses that have embraced his brand and ethical message.  Converts to the ANIKA brand will tell you that it is something quite unique, the products delivering astounding results and the treatments blissful to the point of addiction, the perfect combination for the perfect spa experience.

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